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Hey VentureTaler - It’s Alex!

Welcome to our 11th VentureTale. If you only have 4 minutes and 46 seconds to read, don’t worry it’s enough!

Today we are taking a step back to simplicity and discuss a startup that utilizes a unique value proposition and market positioning to infiltrate a mature industry from a different angle. This team proves that sometimes the go-to-market approach you take and the need you solve is more important than innovation, AI, technological disruption and all the other trending buzz words.

The Industry

We've all been there..it's time to eat and you look at your partner, friend, family or colleague and this happens: "Hey, what do you want to eat?" and the black hole opens with "I don't know, what do you want?". OMG! 😱 

So you start googling, checking maps, browsing food ordering apps, Instagram and whatever else you can think of. With evolving technology and simplicity becoming essential in our everyday life, different types of platforms are trying to solve different problems in the consumer/restaurant ecosystem. Ordering platforms (like Wolt & UberEats), reservation apps (like OpenTable), directory platforms (like Yelp & Trivago), search engines (like Google & Instagram), coupon platforms (like Groupon) and of course the restaurants’ own apps & websites.

The European restaurant application landscape continues to evolve rapidly, with distinct categories serving diverse consumer needs. Food delivery platforms maintain significant market share, while discovery, reservation, and discount applications represent growing segments with unique value propositions. 

Let’s get into today’s tale and see how this venture managed to differentiate itself from both a consumer and supplier value proposition perspective. 🔰